Knowing that Hosoda has a new film coming soon(ish), I thought I’d do a quick comparison of some posters from one of his previous hits: Summer Wars.
It’s obviously clear that you’re being told this movie will feature an ensemble cast from both images, but Natsuki seems a bit less capable in the poster for the left, compared to the right. Technology is clearly important in both images, but the real world setting on the left is clear too.
To me it feels like the ‘original’ poster on the left places emphasis on romance, comedy and maybe drama, whereas the ‘international’ one seems to be more about action and science fiction, due to the avatars. (Of course, I don’t know whether each region got two variants etc so ‘original’ and ‘international’ here is probably not accurate).
There’s also this one – which was maybe a ‘coming soon’ poster, based on my (admittedly poor) memory, which I also like:
Sort of covering similar ground as before – showing an ensemble cast, hinting at drama and action maybe, but no hints of the technological elements (at least visually).
Similar ‘determination’ pose from Natsuki and here, Kenji is a bit ‘lost’ in the crowd.
So, how about you – do you prefer one over the others?