Cover Art Comparison: Summer Wars

Knowing that Hosoda has a new film coming soon(ish), I thought I’d do a quick comparison of some posters from one of his previous hits: Summer Wars.

It’s obviously clear that you’re being told this movie will feature an ensemble cast from both images, but Natsuki seems a bit less capable in the poster for the left, compared to the right. Technology is clearly important in both images, but the real world setting on the left is clear too.

To me it feels like the ‘original’ poster on the left places emphasis on romance, comedy and maybe drama, whereas the ‘international’ one seems to be more about action and science fiction, due to the avatars. (Of course, I don’t know whether each region got two variants etc so ‘original’ and ‘international’ here is probably not accurate).

There’s also this one – which was maybe a ‘coming soon’ poster, based on my (admittedly poor) memory, which I also like:


Sort of covering similar ground as before – showing an ensemble cast, hinting at drama and action maybe, but no hints of the technological elements (at least visually).

Similar ‘determination’ pose from Natsuki and here, Kenji is a bit ‘lost’ in the crowd.

So, how about you – do you prefer one over the others?

Cover Art Comparison: Escaflowne (Movie)

To wrap up the month, here’s another short post – a second entry in what I might make a regular thing, a bit of ‘Cover Art Comparison’.

Last time I went with Moribito: Guardian of the Spirit and its new box art, but today I’ve got something a bit older, with the Escaflowne movie.

There two aren’t split between ‘reissue’ and ‘old’ cover art, but what I thought was the International poster/dvd/blu-ray is on the left with the Japanese one on the right… but now I’m not sure if that’s actually the way the promotional material worked at all 😀

In any event, I think the left speaks to the tone of the movie a lot better – more shadow, more sense of menace with the sword signalling violence but the moons and Hitomi floating speaking to the fantastical. It also has some of the ensemble feel, and probably puts Van as ‘lead’.

Obviously, in contrast on the right there’s so much soothing blue, feathers and a sense of calm and repose to Hitomi. When I see this, I could almost think romantic fantasy/school drama with her as the obvious lead. Yet that winged skeleton has a touch of darkness to it.

Each version has a different purposes too, I think, in terms of speaking to differing audiences and with the art on the right, I wonder if it was always used as the ‘ultimate’ edition, for re-issues etc.


Over to you – got a fav between the two?

(There’s also this one I found on IMDB but don’t think I’ve ever seen on disc, must have just been a poster – really working the live action conventions of an action/fantasy movie poster I reckon).